Strategy and purchasing media space.
Up to 2 million euro a year of media space purchasing… In order to be efficient in media strategy and space purchasing, you need representatives who are able to develop a marketing approach with a global vision of your issues, who will constantly monitor new media, take time to build a customised media plan and develop everyday relations with the sales reps of public companies. In short, extremely motivated representatives.
Building a media strategy means having a global vision of the various purchasing levers. A vision that will guide you and address all your strategic issues regarding visibility and reputation, generating traffic or acquisition and conversion. But it will also – and above all – help you build media plans in accordance with the developed designs.
In addition to conventional media, your representatives must be able to put in place, monitor and optimise the management of online advertising campaigns: Facebook Ads, Google Adwords, SEM, sponsored links, display, YouTube, search (SEO and SEA) and web analysis (Google Analytics, etc.). You will need representatives who are experienced in digital strategy and web culture.