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Mission Systole
100/10 Rue du Bourdon
1180 Brussels

T. : +32 2 761 23 00

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Initiation aux Réseaux Sociaux et Community Management

Initiation to Social Networks

We have two courses designed to understand and master the Web 2.0 concept:

The first, called ‘Web 2.0 Concept’, is usually delivered as three half-day course sessions. During this training, we teach the fundamentals of Web 2.0 – everything you need to know and understand about this domain. Each half-day can be tailored to the needs of the participants (‘BASIC’, ‘ADVANCED’ or ‘EXPERT’).

The three training half-days can be supplemented with more technical training workshops focused on the practical aspects of how to make a start.

Below is the detailed Web 2.0 Concept programme:

Web 2.0 concept 

Part 1 – 1st half-day (BASIC) 

  • What is Social Media?
  • From consumer to consumer player
  • Today’s Social Media
    • ‘The Conversation Prism’ by Brian Solis
    • o ‘Social Media Landscape’ by Fred Cavazza
    • The different categories of social media
  • Some key statistics on Social Media
    • Facebook
    • Twitter
    • Google+
    • Youtube
    • LinkedIn
    • Pinterest
    • Instagram

Part 2 – 2nd half-day (ADVANCED) 

  • Why should you be on Social Media?
  • What messages can social media convey?
  • Adapting your message content to social media
  • Defining the target, the message, and the frequency
    • On Twitter
    • On Facebook
    • On the Facebook Fan page
    • On Google+
    • On Pinterest
    • On Youtube
    • SlideShare!

Part 3 – 3rd half-day (EXPERT) 

  • Build an audience in just 6 months
  • Monitor your brand’s E-Reputation
  • Social Media Policy
  • Case Studies
  • Some well-known brands
  • Limitations of Social Media

In Conclusion – Question & Answer session

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