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Mission Systole
Rue Egide Van Ophem 40c
1180 Brussels

T. : +32 2 761 23 00

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Initiation aux Réseaux Sociaux et Community Management

Initiation to Social Networks

We have two courses designed to understand and master the Web 2.0 concept:

The first, called ‘Web 2.0 Concept’, is usually delivered as three half-day course sessions. During this training, we teach the fundamentals of Web 2.0 – everything you need to know and understand about this domain. Each half-day can be tailored to the needs of the participants (‘BASIC’, ‘ADVANCED’ or ‘EXPERT’).

The three training half-days can be supplemented with more technical training workshops focused on the practical aspects of how to make a start.

Below is the detailed Web 2.0 Concept programme:

Web 2.0 concept 

Part 1 – 1st half-day (BASIC) 

  • What is Social Media?
  • From consumer to consumer player
  • Today’s Social Media
    • ‘The Conversation Prism’ by Brian Solis
    • o ‘Social Media Landscape’ by Fred Cavazza
    • The different categories of social media
  • Some key statistics on Social Media
    • Facebook
    • Twitter
    • Google+
    • Youtube
    • LinkedIn
    • Pinterest
    • Instagram

Part 2 – 2nd half-day (ADVANCED) 

  • Why should you be on Social Media?
  • What messages can social media convey?
  • Adapting your message content to social media
  • Defining the target, the message, and the frequency
    • On Twitter
    • On Facebook
    • On the Facebook Fan page
    • On Google+
    • On Pinterest
    • On Youtube
    • SlideShare!

Part 3 – 3rd half-day (EXPERT) 

  • Build an audience in just 6 months
  • Monitor your brand’s E-Reputation
  • Social Media Policy
  • Case Studies
  • Some well-known brands
  • Limitations of Social Media

In Conclusion – Question & Answer session



Mastering LinkedIn

LinkedIn is the B2B social network par excellence. With a Belgian community of more than 1.2 million members this network stirs everyone’s interest and is an absolute must for business....

e-Reputation and trend watching

What is said on the web about your brand? What is said about your services? How are your public statements actually received? Are online discussions about your company good or bad? Who are the influencers, opinion leaders and brand ambassadors?

Facebook Privacy

Facebook: Mastering image and privacy settings. Facebook is the most used social network in the world (there are 4.9 million users in Belgium alone). It can be great fun when...

Initiation to Twitter

Everyone has heard about Twitter. Most stars, politicians, showbiz- and public figures invest in this particular social network. Journalists and other opinion leaders are also a heavy presence, using the...