Initiation to Social Networks

We have two courses designed to understand and master the Web 2.0 concept:

The first, called ‘Web 2.0 Concept’, is usually delivered as three half-day course sessions. During this training, we teach the fundamentals of Web 2.0 – everything you need to know and understand about this domain. Each half-day can be tailored to the needs of the participants (‘BASIC’, ‘ADVANCED’ or ‘EXPERT’).

The three training half-days can be supplemented with more technical training workshops focused on the practical aspects of how to make a start.

Below is the detailed Web 2.0 Concept programme:

Web 2.0 concept 

Part 1 – 1st half-day (BASIC) 

• What is Social Media?
• From consumer to consumer player
• Today’s Social Media
  • ‘The Conversation Prism’ by Brian Solis
  • o ‘Social Media Landscape’ by Fred Cavazza
  • The different categories of social media
• Some key statistics on Social Media
  • Facebook
  • Twitter
  • Google+
  • Youtube
  • LinkedIn
  • Pinterest
  • Instagram

Part 2 – 2nd half-day (ADVANCED) 

• Why should you be on Social Media?
• What messages can social media convey?
• Adapting your message content to social media
• Defining the target, the message, and the frequency
  • On Twitter
  • On Facebook
  • On the Facebook Fan page
  • On Google+
  • On Pinterest
  • On Youtube
  • SlideShare!

Part 3 – 3rd half-day (EXPERT) 

• Build an audience in just 6 months
• Monitor your brand’s E-Reputation
• Social Media Policy
• Case Studies
• Some well-known brands
• Limitations of Social Media

In Conclusion – Question & Answer session