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Faux avis et arnaques sur Internet : une norme AFNOR vient en aide aux consommateurs

See on Scoop.ite-Reputation Manager Belgium

Qu’il s’agisse de louer une chambre dans un hôtel, d’acheter du matériel hi-fi, de choisir un abonnement GSM ou encore de choisir un resto, internet devient la destination principale d’un quart des internautes afin de renseigner avant la prise de décision.

De fait, la diminution du risque d’achat et la consultation d’avis des « pairs » sur des sites spécialisés tels que TripAdvisor ou Amazon deviennent les réflexes de la plupart des consommateurs. Plus encore, 90% des internautes organisent leurs vacances en fonction des avis consultés sur Internet.

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