Didier Aerlebout
Boulimic Creative Director.
Didier studied visual arts, not the pub. For twenty years, he made passionate communication campaigns. After several years of advertising as a freelance mercenary, he founded the Christian Chatelle systole and Wim Eerlings. Today, he heads the creative hub for Mission-systole.
Do not ask him a question, otherwise you will be there for hours. This is because of his passion for devouring everything. Science, technology, history, you name it. Didier delves into the world of customers with encyclopaedic.
For him, as a whole, creation is polymorphic, ubiquitous in retail. A beautiful picture is not enough; it must be built, supposedly. It must be the result of a strategy.
Didier is a demanding colleague, sometimes even intrusive. He gets the best out of people often, which takes them out of their comfort zone. He sees things with passion as after all, that’s what you expect from a creative director, right?
Didier studied in St-Luc and Cambre. At 13, he coded games on his Commodore 64. Nowadays, he is an expert on Middle-earth, and is a fan of Captain America. On his office desk, scientific literature alongside art books can be found.
