It is essential that you clarify your business’s current situation (its mission), the kind of situation you’re aiming for (its vision), the means by which you intend to achieve this (its strategy), as well as the behaviours that will contribute to this achievement (its values).
The corporate mission details what it does, how it does it, the products or services that set it apart and its “raison d’être” for your clients.
The corporate vision enables the company to define the direction it’s headed, to clearly communicate its objectives, to mobilise and motivate people internally.
We would also recommend that you take the time to draw up, together, a strategic communication plan. A strategic communication plan is an important tool for a communication policy consistent with your positioning, for setting priorities, for allowing support from and cohesion with your associates, etc. This is a reference document that sets out your communication strategy in planned objectives and actions.
As for corporate values, they provide structure to professional behaviour (internally).
- Why choose you instead of your competitors?
- What’s the value proposition most likely to convince your various targets?
- What proof is there to turn your promise into something credible?
We’ll analyse your marketing practices and your identity, and we’ll build or adapt together your message, your image, so as to ensure that your brand strategy is consistent throughout.
We’ll define your brand territory, particularly in relation to that of your competitors (benchmark), so as to showcase your products and services and ensure that you stand out on the market.
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