How can a business identify its true values and make sure they’re understood? What are the necessary steps to make them official and spread them? What are the principles required to rally one’s staff around these values and how does one keep them valid? Must one communicate about one’s values? Are there, or should you now integrate, social values in your corporate culture?
Companies can add meaning to their action and rally their staff around key values and sustained commitment. Shared, authentic and ethical values allow for the setting up of consistent policies and their effective implementation by tight-knit teams sharing the same feeling of belonging and pride.
Small or medium companies rarely develop their corporate values. Yet it’s an interesting and very inspiring exercise which will structure professional behaviour, decision-making and organisational changes, to name but a few.