We process some of your personal data through this contact form. Please read our Privacy policy for more information.

Mission Systole
Rue Egide Van Ophem 40c
1180 Brussels

T. : +32 2 761 23 00

Go back
Community Management

Community Management

Community Management is therefore the best way to start a conversation which not only creates a community around a brand, product or service, but also brings traffic to the company website.

In particular, Community Management also builds ‘brand equity’ via social networks and the web in its broadest sense.

The purpose of this training is to identify mechanisms to improve community management. All you need to know to launch a Community Management venture will be revealed: the establishment of a content-monitoring system, understanding Facebook’s Edge Rank, building a community, and marketing analytics and ROE (Return On Engagement) tools,

Prior completion of the three half-day courses introducing network concepts is recommended to build a solid foundation for this training in Community Management. 

Training in Community Management includes:

  • Enabling a Facebook page and a Twitter account (if not already initiated)
  • Building an online Community
  • Building a dialogue and engaging fans
  • Brand buzz
  • Community monitoring
  • Content monitoring (tracking topical content for pages and accounts)
  • Statistics & Analysis

The programme comprises two half-days arranged as follows:

Part 1 – 1st half-day (COMMUNITY MANAGEMENT BASIC)

  • Content monitoring (tracking topical content for pages and accounts)
  • Building an online Community
    • Building a dialogue and engaging fans. Traffic acquisition: developing and managing the community
    • Identifying influencers and ambassadors via Klout
    • Know how to moderate: good and bad examples
  • Enabling a Facebook page and a Twitter account (if not already initiated)
    • Set up content monitoring
    • Choosing the right sources
    • Finding your brand’s unique semantic universe
    • Create a Facebook page and add administrators


  • Understanding Facebook
    • Virality and organic growth
    • Facebook Pub
    • The Edge Rank
    • The most valuable and engaging types of posts
    • Advanced Settings: targeting by country, language, gender, region etc..
  • Create a Twitter profile
    • Create a brand profile
    • Twitter Communication codes
    • Create an official Twitter page
    • Acquire followers
  • Community Management Tools
    • Hootsuite
    • Buffer/GrabInbox/
    • IFTTT
    • Automated posts: pros and cons
  • Community Monitoring
    • Statistics & Analysis
    • Interconnecting social media tools
    • Community Management ROI = ROE



Mastering LinkedIn

LinkedIn is the B2B social network par excellence. With a Belgian community of more than 1.2 million members this network stirs everyone’s interest and is an absolute must for business....

e-Reputation and trend watching

What is said on the web about your brand? What is said about your services? How are your public statements actually received? Are online discussions about your company good or bad? Who are the influencers, opinion leaders and brand ambassadors?

Facebook Privacy

Facebook: Mastering image and privacy settings. Facebook is the most used social network in the world (there are 4.9 million users in Belgium alone). It can be great fun when...

Initiation to Twitter

Everyone has heard about Twitter. Most stars, politicians, showbiz- and public figures invest in this particular social network. Journalists and other opinion leaders are also a heavy presence, using the...