Every web design project should start with the analysis of your brief (your situation, review of potential websites or online apps (existing and no longer existing), experience feedback, users’ interviews, analysis of competitors or similar websites, blog, menu, etc.) in order to bring about clear and precise objectives: types of users, browsing scenarios, etc.
You will then have to assess your priorities, both in terms of web design and functionalities: decide on the complexity and number of functionalities you would like, your internal resources, your global budget (per functionality) and your schedule requirements.
Then it’s up to the web designers from the studio to define the tree view and storyboards for every functionality and every standard page on the website, to represent the information hierarchy within a page, the content volume, the type of content to be produced, the interaction between different pages, sequences within every app, etc.
The next phase specifically involves web design by the agency: all the standard graphic screens from the storyboard are developed by creating an original digital identity or by following your digital charter (in the form of templates). This is the stage where you must define the rules and good practices aimed at optimising the relevance of browsing (buttons, interactions, etc.), easiness of use, user-friendliness and reliability of the website’s interface.