The share of the allocated to digital marketing communication budget increases significantly every year. The share allocated to social networks in Europe now represents more than half of the budget of digital communication. Being on social media with the help of a community manager is very much a highlight.
But do you use each social network site optimally? Can you monitor activities on the Internet, analyze the results and construct an action plan?
Social networks, blogs, forums, Twitter, Facebook, dedicated platforms and mobile, tablet computers … each of these digital communication methods responds to the specific needs of users. To create a lasting and valuable relationship, we must first learn to listen and talk, in the right way at the right time.
Building a strategy and developing social media tools that suit a brand, company or institution is not easy.